What Is A Webinar? – Why Are Webinars So Effective? π€
Although webinars have been around for a very long time, with the constant increase of video content’s appeal in marketing, setting up a webinar discussion is one of the Best Strategies to Get Qualified Leads, Sales and Increase your Conversion Rate.
If you’re brand-new to webinar marketing, read along and discover what webinars are, their primary advantages, and how to get started with hosting your own results-driven webinars.
Let’s start by answering the main concern– what is a webinar?
A Webinar is a video workshop, conference, or lecture hosted online, normally through webinar software. These online occasions are normally interactive, business-related and enable you to share your knowledge and skills with practically anybody in the world.
Webinars are an extremely interactive form of marketing and can be used as a relationship-building or authority-building strategy. However, the possibilities are endless. If you’re part of a remote team, you can even use webinars for internal group conferences.
Planning for a webinar is a lot simpler than organizing a seminar or lecture in real life. Generally, you do not require to have a huge location to host a large number of participants. You can welcome people from all around the world, to assist your webinar in real-time, and if they can’t take part live, you can record the webinar and send them the recording later.
A Webinar provides us with the chance to teach our leads and help them comprehend why our products and services are important in the first place. A webinar enables you to create personal relationships with your audience and has real-time discussions with your potential customers and clients.
Now that you have an idea of what a webinar is, let’s dive in and answer some of the most common questions when it comes to the conversation on webinars and why you must host/attend one.
When did webinars start?
Webinars started in the 80s. They are online presentations with live audio, video and text content that allow participants to ask questions and interact with each other via chat & other tools.
According to myownconference.com, webinars were born about a few decades ago at the end of the 1980s when the Internet was in its early phases. It took until the mid-1990s for the first public web conference to be offered through the efforts of Microsoft’s launch of NetMeeting.
Over the past decades, we witness the birth of webinars and video meeting platforms such as GoToWebinar, ClickWebinar, MyOwnConference, Zoom, Google Meet, Microsoft Teams, and so on. And with brand-new versions of these outlets, new functions are included, making steady progress to the functionality. Now, in the age of Covid-19, nearly most meetings have moved online; web conferences and virtual discussions are everywhere nowadays.
What are the benefits of attending a webinar?
Webinars are commonly used to provide free education and training opportunities. They are typically held once or twice a week, usually on weekdays (Tuesday/Wednesday/Thursday). The most significant benefits of attending webinars are acquiring knowledge and skills. And Hosting a webinar is an effective way to educate your audience about your products and services and ultimately generate some sales and increase your conversion rate while sharing your experience with them.
What are the best webinar platforms?
Webinars are hosted by companies who want to promote their products or services. These companies pay for advertising in order to get people to view their webinars. This means that they pay some businesses to host their webinars and the firm charges fees to register for the webinars. They may offer incentives to people who sign up for these webinars. Some webinar platforms do not charge any money. People who use these free platforms may have ads running next to their video content. I have searched the web and found some of the best webinar hosting platforms GoToWebinar, ClickWebinar, MyOwnConference, Zoom, Google Meet, and Microsoft Teams.
How to prepare for a webinar?
Webinars are online presentations that occur via streaming video or audio over the internet. You can use Google Hangouts or Skype for free, but there may be a fee for certain services like HD video quality or a webcam. To get started, you may have to download and install the software required for your platform of choice depending on how their system is built. You should take some time to review any instructions included in the email invitation that is sent out. Some tips include turning off your phone or tablet, connecting to Wi-Fi only, and taking advantage of the zoom feature if available.
What are the considerations for hosting a webinar?
If you’re thinking about hosting a webinar, consider the following points: Hosting a successful webinar requires a good balance between content, audience size, technology, presentation and timing. Content is key. You need to cover all topics you want to share, and you’ll probably need to use a variety of tools to do so. An effective webinar should appeal to a broad spectrum of viewers; you don’t want to limit yourself to a specific target market. Your presentation should be appealing and easy to follow.
Finally, you’ll need to determine how much time you want to spend preparing. How much time you spend prepping your presentation will depend on the length of your presentation and your desired level of quality. You may find that it helps to prepare several drafts of your presentation before actually holding the event. If you plan to use audio or video, make sure your computer is configured properly and has plenty of memory. If you decide to use live streaming, you’ll need to ensure that you have the bandwidth available to handle the traffic generated during your session.
What are the different types of webinars and their benefits?
There are 2 types of known webinars, live and prerecorded. Webinars are similar to virtual meetings, except that they have a much better success rate and allow anyone to attend as long as they have access to a good internet connection. This allows people who may be geographically distant from each other to participate in a meeting, even if they don’t have access to technology. Webinars offer several advantages to traditional meetings. These include no travel expenses, greater participation due to low cost, ability to interact directly with participants, real-time feedback, improved presentation skills, flexibility, increased productivity, and increased engagement. Some businesses use webinars as part of training programs.
When performed well, a webinar supplies a fascinating and helpful platform for brand-new and existing customers/clients that will deliver actually important content to your target audience. It’s a fantastic way to build up connections and produce awareness of your brand name.
Other forms of webinars:
Corporate Communication Webinars
New Feature Webinars
Customer Onboarding Webinars
Lead Nurturing Webinars
Product Demonstration Webinars
Thought Leadership Webinars
Employee Training Webinars
eLearning Webinars
What are the best tips for running a successful webinar?
1. Know your audience
2. Have a topic that people want to hear about
3. Set expectations ahead of time
4. Make sure you are prepared
5. Keep the content interesting
6. Provide a call to action
7. Get testimonials and feedback
8. Encourage participants to ask questions and provide feedback
9. Have a follow-up plan
10. Promote the live event prior to taking place: on YouTube, social media, blogs & forums and follow the same strategy for the automated webinars.
CONCLUSION
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